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Resume

WORK EXPERIENCE

2013 - PRESENT

Senior Digital Art Director (Freelance)

ARMSTRONG PARTNERSHIP

  • Designed hundreds of webpages for Mastercard’s global websites, leveraging their design system and component library to ensure consistency, scalability, and brand integrity.
  • Design and execute creative materials such as websites, webpages, emails, digital ads and print ads for clients such as Mastercard, American Airlines, and Barclays Bank.
  • Work collaboratively with members of the creative, strategic and account teams to deliver high quality creative products.
  • Articulate design thinking and aesthetic choices to internal and external (client) stakeholders.
  • Develop and contribute to the evolution of creative processes, especially within the UX/UI context.

2021 - PRESENT

Creative Director (Freelance)

CANREV COLLABORATIVE

  • Developed brand identity for CANRev Collaborative, including logo, marketing materials and design and execution of company website.
  • Design servicing for CANRev’s diverse array of clients in the not-for-profit space (sponsorship documents, one-pagers, other key marketing materials).

2024

Journalists for Human Rights website transformation

PROJECT

  • Website audit and strategic positioning review.
  • User experience design, wireframes exploring different approaches.
  • Brand refresh (fonts, treatments, design treatments).
  • Design and production of custom WordPress theme, including custom interactive map.

2023

PoliAlerts brand identity, product UX/UI

PROJECT

  • Branding, design, and positioning for a tech startup, including the UX and UI for its client-facing dashboard, lead-gen website, and sales materials.

SKILLS

UX planning

Strategizing and designing seamless user experiences through wireframes, sitemaps, user flows, and interactive prototypes to enhance usability and engagement.

UI design

Creating visually compelling, user-friendly interfaces that align with brand identity across digital platforms and adhere to best practices, including web accessibility.

Email design

Designing and building responsive email templates using platform tools like Mailchimp and MailerLite while maintaining brand consistency and optimizing for deliverability.

Project management

Leading project scoping and workflow design to align with business goals. Managing timelines and stakeholder communication to ensure seamless execution and adherence to deadlines.

TOOLS

Adobe Photoshop, InDesign, Illustrator

Figma

Shopify

Adobe Experience Manager (AEM)

WordPress

Mailchimp, MailerLite

EDUCATION

2006-2010

Bachelor of Arts, Radio & Television

TMU (FORMERLY RYERSON UNIVERSITY)